This was created as part of a live university project for Little Wing Pizza. The brief was to design a mobile game targeted at kids aged between 7 - 10 and their parents, as the client put it, “The parents are just older kids.”

The client wanted the game to be simple, addictive and competitive. Other than incorporating the clients brand colours I had complete freedom over the design.


Excited and uncertain in which direction to go, I started exploring ideas by sketching on paper. I’ve always used sketching as a visualisation and brainstorming tool.


I took the pencil sketches one-step further and produced high-fidelity wireframes in Omnigraffle.


Creating a user interface is simple, but making it come alive to delight our target audience is another complexity! I created this rough motion prototype using Principle to demonstrate to key stakeholders.