About
I turn complex systems into products people understand.
I’ve designed products, platforms, and digital experiences across fintech, enterprise, and consumer products.
Over the last 10+ years, I’ve worked directly with startups and scale-ups, and through agencies and consultancies with global organisations across the Middle East, Europe, and beyond.
Most recently, I spent almost four years at Stake helping shape the future of real estate investing. My work spanned market expansion, growth, internal platforms and 0→1 product initiatives including StakeOne, a new business line exploring full digital property ownership.
Before that, at Synechron, I led end-to-end product design across fintech and enterprise products, partnering with organisations such as HSBC, Emirates NBD, Standard Chartered and others to simplify complex systems into experiences people could actually understand and use.
Alongside full-time roles, I’ve been freelancing since 2013 across product design, websites, branding, design systems, and rapid product concepts.
Today, I sit somewhere between product designer, systems thinker, and design engineer.
I use AI throughout my workflow to accelerate exploration, prototype ideas quickly, and move from ambiguity to something tangible faster. I care less about generating screens and more about creating clarity, alignment, and momentum.
