Stake
Taking StakeOne from concept to mobile experience
Designing the brand and product for full digital property ownership in a market built on handshakes and paperwork.
Role
Senior Product Designer
Year
2025-2026
Scope
0→1 · Product Design · Brand
Overview
I helped take StakeOne from early concept to a new mobile experience for full-property ownership. Alongside shaping the product experience, I created the initial brand direction and helped establish how the proposition would show up across product, marketing and investor materials.
More details
Stake had built its core proposition around fractional real estate investing. StakeOne explored a new opportunity: enabling higher-value investors to discover and fully own properties digitally through the same ecosystem. The challenge was making a much larger financial commitment feel as simple, clear and trustworthy as the existing Stake experience.
I defined a mobile journey from discovery and evaluation through checkout and ownership, while creating the initial identity, visual language and applications across product, marketing and investor materials.
→ Read how I created the early StakeOne brand identity
The work gave Product, Engineering, Marketing, Operations, Sales and leadership a shared direction, earned stakeholder support and helped move StakeOne toward MVP development and launch.
Want to see the full case study? Get in touch.
Always eager to embrace new challenges and turn fresh ideas into reality.