Stake
Role
Senior Product Designer
Year
2025
Scope
0→1 · Growth · AutoInvest
Overview
I designed AutoInvest to help users invest consistently through automated monthly plans based on their goals and preferred strategy.
More details
Research showed that investors wanted more guidance, fewer missed opportunities and a way to set their investing on autopilot. I used early prototypes to test whether users understood the concept, trusted the automation and could choose a strategy matching their intent.
I designed a flow covering monthly amount, investment theme, recurring date, payment method and plan controls. Diversified, growth-focused and income-focused themes translated complex investment decisions into clear choices.
By May 2026, AutoInvest had 678 active subscribers, AED 929,887 in monthly recurring GMV, 32,890 investments and AED 14.35 million invested in total.
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