Stake
Designing trust in digital property ownership
Designing the brand and product for full digital property ownership in a market built on handshakes and paperwork
Design Lead
StakeOne was Stake's first move into full digital property ownership — a step up from fractional investment into something much larger. With no brand, no visual identity, and no design playbook, I led the early logo and brand exploration independently, then shaped the product experience across ownership, allocation, and investment flows. The brand established the strategic and visual foundation that helped StakeOne move from concept to greenlit product — and was used across the app, waitlist page, pitch decks, and investor-facing marketing.